Cake runs your ESOP. OwnershipFlow runs the decisions before you have one.
Employee equity, option pools, grant issuance — Cake Equity's core. Term sheet analysis, SAFE conversion, founder split, exit waterfall — ours. You'll use each, at different times in the company's life.
No card · Keep Cake Equity · Your documents never train a model
Cake for employees. OwnershipFlow for founders.
Cake Equity's strength is employee equity — option pools, grants, ESOP workflow. OwnershipFlow's strength is founder-side decision support — the term sheet, the SAFE stack, the split, the exit. Different stages. Different users.
Before the ESOP exists, there's a founder split.
9-factor engine lands the founder percentages that later become the denominator for every employee grant. Get the split wrong and Cake inherits the mess.
Term sheets get decisions, not just record-keeping.
Twelve-clause verdict, suggested counter, exit waterfall at four sizes. OwnershipFlow is built to make the decision. Cake is built to administer after.
Free for the founder stage.
Spark plan covers founder split, vesting, portfolio. No card. No trial clock. Pay only when a term sheet hits — Fundraise Sprint is one-time, not monthly.
Where Cake wins, where we win, no overlap.
Honest view. Cake runs employee equity administration. OwnershipFlow runs founder-stage decision support. Different jobs, different stages.
Last verified against public information on the competitor's website, Q2 2026. The table shows what OwnershipFlow does — pair with Cake Equity for ESOP setup, employee grants, and cap-table administration.
Three steps. Cake stays in place.
Not a migration. Different stages of the same company. Add OwnershipFlow for the founder-stage decisions before you have employees to grant equity to.
Spark plan. No card.
Create a workspace. Load founders, cap-table state, any outstanding SAFEs.
9-factor split. Term sheet analysis. SAFE modeling.
Get the founder percentages right, the term sheet graded, the SAFE conversion modeled — before Cake needs to administer grants against them.
Cake takes over for employee equity and ESOP.
OwnershipFlow stays as the founder-side decision workspace. Cake becomes the employee-equity operational layer. Both read the same cap-table truth.